IPTV set-top box vs. Smart TV? Once a luxury, TV sets have been a part of standard equipment in practically every hotel room for quite a while now. However, only recently has the advancing technology enabled TV sets to become more than just a costly entertainment service for the guests. As ever-increasing broadband internet connectivity is firmly making the Internet the prevailing channel of TV content delivery, TV sets now don’t offer just a whole new level of experience for the guests, but also an amazing new opportunity for the hotels to directly reach and communicate their services to their clients.

The original reason why TV manufacturers started to offer SMART TV models is because they faced competition from more intelligent devices like smartphones, laptops, tablets, etc. Having a media device which can play your favourite videos from YouTube channels or NetFlix movies would draw the customer’s attention away from regular TV, capable of only showing local, live TV channels, which might not be relevant to the viewer’s current mood or preferences. This is important if you are starting a Hospitality TV project.