Current trends in the hospitality industry 2020

Hospitality industry insights Hospitality TV Hotel TV

How will current trends in hospitality affect our digital future

In the year of 2020, it’s very likely that almost all industries will be impacted by new waves of digital innovation in some way, shape or form and as current trends in the hospitality industry suggest the industry is looking to shift focus to new environments in order to satisfy consumer’s ever growing curiosity of choice and personalized digital content at the tip of their fingertips. Our mobile devices along with the media giant conglomerates like Netflix and Amazon changed the way we consume media content forever and while some industries are postponing the inevitable, the hospitality technology trends will quickly need to adapt in order to stay relevant.

Robot with AI as receptionist represents modern hospitality services

Robot with artificial intelligence interface as receptionist

We can already see some new ideas emerging and colliding with trends in tourism and hospitality industry as we move towards interactive future. We can soon expect to see more hospitality technology trends leveraging a variety of smart technology to reduce operational cost and to improve guest experience, while also taking advantage of new sources of revenue streams. The most successful future business ventures will most likely be involved in investing in data systems, which will collect and analyse personal data and turn that into a marketing opportunity. So, in words of Silicon Valley tech investors, the future is here, and data is the new oil.

Guest expectations are increasing

As more and more research and surveys of the current trends in hospitality industry show, the guest’s expectations for special care and personalized entertainment will only be increasing with time and that’s the main reason that we will most likely witness new level of competitiveness in new trends in hospitality industry. Hotel owners are constantly striving to improve the satisfaction of their guests and what better way to do that, then to focus on current and upcoming trends in hospitality industry and adding a new easy to use entertainment portal to the comfort of their rooms.

Guests are demanding technological innovations

“The hotel room’s television and radio are taking a backseat as research shows guests use other technologies to keep themselves entertained. A 2019 survey of trends in the hospitality industry showed that 81% of respondents wanted access to streaming video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay, as most guests are adapting to technology faster than even before.” Source:

The properties can now dramatically improve user experience while taking advantage of the current trends in the hospitality industry and at the same time still be focusing on guest’s privacy and comfort as their priority. Advancements in the hospitality technology trends will reduce any potential issues with reservation and payment procedures and ensure that they are completely reliable. But that’s just a start.

Laptop with chart of supply and demand

With more and more demand for personalization guest experience is improving

Personalization is not an option, it’s a must

Current trends in the hospitality industry are showing that personalization is already known to be the way to go when gaining and retaining customers. The concept of personalization has even been called “a must have” for hoteliers as part of trends in tourism and hospitality industry. When it comes to travel in the 21st century, standard and impersonal experiences just won’t cut it anymore. Many of today’s travellers and especially younger generations (millennials, generation Z), expect personalized experiences and offers. They want to book a property that goes that extra mile when it comes to them as a client, who wouldn’t want an experience that focuses on trends in tourism and hospitality industry and strives to tailor the guest experience in such a way that will fit them perfectly?

Woman touching futuristic blue led wall

Future is in so immense proximity we can almost feel it

How is personalization relevant in field of hospitality?

Personalization comes as a beneficial result of integration between hotel systems. For example, connecting a property management system (PMS) to another smart tool, such as a direct messaging app, will allow hoteliers to create a detailed customer profile, which can translate into a personalized upsell offer. This can be delivered in the form of a personal text message, which lets guests know that their specific needs can be met and honoured by the hotel. Also, as current trends in the hospitality industry suggest, enabling guests to choose their preferred communication means is another great way of personalizing the guests stay. People like to communicate in different ways and with so many options out there and as hospitality technology trend shows, it’s expected from hoteliers to be able to provide a large variety of it.

Smart rooms and easy integration of systems

So how does this industry-changing digital storm of new inventions translate itself into some real-life examples, when it comes to guest interactions with the technology itself? Smart appliances and automation solutions are a miracle in disguise, suggest the current trends in the hospitality industry. The automated temperature control, lighting, alarms, blinds, and other technological innovations are contributing to improved customer satisfaction, and improved services, while reducing overhead cost at the same time. Guests may, for instance, turn the air conditioner on through their entertainment portal, to ensure optimal temperature when they enter the room. For the hotel, this is always most cost-effective solution compared to leaving the air conditioner on.

AI in hospitality industry

As a new digital era evolves and new trends in hospitality industry progress, one thing is for certain, artificial intelligence and virtual reality will increasingly become part of the current trends in the hospitality industry over the course of 2020. As more businesses are implementing new technologies and are beginning to see the benefits. The main reason for the change, besides personalized content being the most important on the list, is also the way personalized content is being offered to the customer, whose needs are constantly changing with technology as well.

Are current trends showing signs of next technological breakthrough in hospitality industry?

The implementation of AI will not only bring lots of new revenue opportunities to hoteliers in the hospitality industry, but most importantly a new goal. A one-of-a-kind customer experience and above all else, providing guests with a more seamless and streamlined services during their stay. AI has only recently started entering the mainstream marketplace, but it will surely play a profound role in all latest trends in hospitality industry as its presence only grows. And what exactly does the term artificial intelligence mean?

Acessability of inteligent technology in hospitality services

Accessibility of modern hospitality services is more client-friendly than aver

Artificial intelligence, or AI, refers to the performance of intelligent behaviour by computers or machines. Artificial intelligence, as a concept, has been around since the 1950s, but it is only in recent years that technology has advanced enough to the point where it can be considered sufficiently reliable to deploy for important business tasks, therefore making it a big part of the current trends in the hospitality industry. In 2019 the collection of customer data, combined with improvements of computer technology means that artificial intelligence can now be used for a huge range of functions, from basic customer service to more advanced problem-solving and even for purposes like sales processes and direct messaging. So, what can we expect if we insert AI technologies into current trends in the hospitality industry?

Simplicity and accessibility

Just imagine as a guest, planning out your day way more efficiently from the comfort of your room using your hotel entertainment portal and virtually levitating over the biggest shopping center in the city to see if they have some of your favourite places to shop. Or peaking behind a curtain of the museum you read about in a city brochure to make sure if this is how you want to spend the afternoon with your family.

Yes, latest trends in hospitality industry are making this AI technology a part of the new normal. How about reserving a table for two for a fancy late-night dinner without having to wait in lines in front of the restaurant? All that and more with just a few clicks on your hotel TV screen. Now you can actually get the best seats in the arena for your favourite sports team game or get backstage passes for the concert tomorrow night on the other side of the city, all of that and more without having to touch your computer or remember countless registration passwords for each and individual website.

How much can current trends really change and what does it mean for the consumer and hospitality industry?

They are about to change dramatically, even if your guest doesn’t feel like going out for a meal and just wants to stay in, they can use the same screen to order room service, check prices or request a special massage treatment in the hotels facilities. If they’re not exactly sure which service to choose from, they can always read the recommendations offered by the hotel.

New trends in hospitality industry provide countless possibilities. Even when they’re not satisfied with the customer service, have a complaint or the details of their reservations have changed, there’s no more waiting for your turn at the reception, while the elderly couple in front of you is searching for their documents but they forgot their glasses. The reception processes are more instant now than ever before with just a push of a few buttons on your remote control. As futuristic that all of this sounds, AI is not the only technology on the horizon.

Hospitality technology implementation is a big step towards smarter future

Hospitality technology is taking a big step in direction of smarter future

Blurring lines between reality and imagination

Current trends in the hospitality industry will also include something called augmented reality in the very near future. How does AR look like? Augmented reality is a technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create its own virtual artificial environments as a replacement for the physical one. AR appears in direct view of an existing environment and adds sounds, videos and graphics onto it. So, the short explanation of it is a view of the physical real-world environment with a computer-generated image projection, changing the perception of reality.

Brief history of augmented reality (AR)

The term itself was coined back in 1990, and one of the first commercial uses could be found in television industry and the military. With the rise of the Internet and smartphones, AR rolled out its second wave comeback and is mostly related to the interactive concept.

Not to get too technical but the most common usage is usually 3D models direct projection onto physical things and fused together in real-time. Various augmented reality apps will for surely impact our habits, social life, entertainment industries and are slowly moving into adoption phase, not only as part of the current trends in the hospitality industry, but also as part of our daily routines in our busy schedules.

Assisting guests and supporting staff

While augmented reality (AR) has yet to become a prominent feature of most current trends in the hospitality industry, consumers should expect to see more adoption within the industry in the next few years. AR-powered signs can equip hotel managers as well as restaurant owners with the ability to route customers to specific locations, including pickup or check-in points, making it easy to navigate around the hotel and other areas. Some properties are already using AR as part of current trends in the hospitality industry to make the hotel experience more compelling and thematic, while some of the restaurants are taking advantage of AR technology for promotion purposes.

Can the future already be here?

Yes, the future is here and all latest trends in hospitality industry look way more exciting than a decade ago, wouldn’t you agree? This technology will not only benefit the guests and properties but will also significantly affect booking and reservation partnerships within the hotel chains, within the cities and around the globe.

Handshake representing successful business deal

Almost all big businesses are successfully implementing intelligent technologies in their industry

So to conclude, the future of current trends in the hospitality industry will most likely include both human interaction and more advanced efficient technologies that best serve both consumers and businesses alike. It’s easy to assume guests prefer the “human” touch, but we should be careful of making such assumptions. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift of current trends in the hospitality industry. The old-school cynics still claim that technology in this new digital age is no match for the warmth and personality of the receptionist’s welcome at your favorite hotel concierge whose 20 years of personal connections can land you those sought-after dinner reservations and concert tickets. Or is it? I guess the future will show us soon enough, how this industry evolves with time.


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